ai is a marketing platform that provides companies with the tools they need to create engaging customer loyalty programs and gamify mundane processes. iGB spoke with co-founder. These elements are designed to evoke a sense of achievement, progression, and a desire to complete tasks or goals, thereby fostering. 5. We recommend Smartico to any platform provider and operator. Understanding The Basics Of Gamification. ai is a groundbreaking platform that aims to transform customer engagement and revenue growth for businesses by utilizing Gamification, Loyalty Programs, and advanced CRM automation. ai is a platform that offers Gamification, Loyalty, and Marketing solutions to help companies boost customer engagement and revenue. ai for G2 to provide buying insight. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Introducing Smartico: The Ultimate Gamification, Loyalty, and Marketing Innovation Platform – Smartico. Smartico. CompanySmartico is a multi-channel Realtime Gamification and Marketing Loyalty Platform enabling companies to drive customer engagement and increase revenue by providing personalized retention and. Rewards are among the most potent techniques for online banking gamification and other financial apps, and they don’t need to be overly valuable to be appreciated. Smartico. Smartico empowers you to deep dive into new and existing customer activity and quantify actual revenue generated per campaign. Smartico. Gamification platforms like Smartico offer a refreshing solution by tapping into the innate human desire for competition, achievement, and rewards. It couples gamification with an all-inclusive CRM automation system that encourages real-time interaction. This platform offers the necessary infrastructure to create complex Loyalty Programs and gamify repetitive processes. Click on +Create. Smartico’s Real Time Marketing and Personalization modules combine to create a unique and sophisticated suite of tools to boost sports betting engagement and maximize revenues for online sportsbook brands in a highly competitive market. We recommend Smartico to any platform provider and operator. ai is a marketing platform that helps companies create engaging customer loyalty programs and gamify mundane processes. ai – Your One-Stop Gamification/CRM Automation Solution When it comes to Gamification, Smartico. ai is a cutting-edge platform in the fields of Gamification, Loyalty Programs, and Marketing. Smartico → All You Need To Know. ai is a state-of-the-art platform that orchestrates loyalty programs and gamification of routine procedures for businesses to enhance customer engagement and revenue. ai is a multi-channel Realtime Gamification and Marketing Loyalty Platform. Our Principles. Gamification in sports betting offers several benefits that enhance the overall user experience and engagement. The concept of gamification has gained significant traction in language learning over the years. ai can be integrated with and help any business reach new levels of success. Smartico. The ‘fun’ factor must be preserved by igaming operators who are. Loyalty Hub. When it comes to Gamification, Smartico. In the gaming and gambling industry, there is one unlocked gate that Smartico has opened: the combination of CRM and gamification. ai is a trusted and globally recognized leader in the field. Introducing Smartico: The Ultimate Gamification, Loyalty, and Marketing Innovation Platform – Smartico. ai is a trusted and globally recognized leader in the field. We recommend Smartico to any platform provider and operator. Hacker Rangers is the world's first completely gamified platform for security awareness training. Smartico uses dynamic customer profiles to create personalized journeys in real time, which bolsters engagement and increases customer lifetime value. ai is a state-of-the-art platform that orchestrates loyalty programs and gamification of routine procedures for businesses to enhance customer engagement and revenue. Smartico. The casino affiliate management system from Smartico is the ultimate solution for establishing an online gambling operation. Company. ai is at the forefront of technology, and we’re seeking a DevOps Engineer to drive our continuous evolution. . Smartico is a platform designed to aid businesses in improving customer engagement and generating revenue through solutions that focus on Gamification, Loyalty, and Marketing. As a Database Developer, you’ll be at the forefront. ai can be integrated with and help any business reach new levels of success. Boost engagement. Additionally, we enhance Gamification through our comprehensive omnichannel CRM Automation. A full tour of Smartico just for you and your team (how it works, and what we can do for you)We look forward to showing you how our platform allows you to grow your business, automate your processes and gamify whatever. ai is an innovative platform established in 2018, providing unparalleled solutions designed to revolutionize your gamification, loyalty, and marketing strategies. With this, they’ve created an AI-powered solution that creates user-specific gamification based on. Gamification is the use of game design techniques in non-game contexts, such as:-Gamification in social media – Gamification in knowledge management – Gamification in Crypto and Blockchain – Gamification in e-Learning And Education – Gamification in Call Centers –. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. ai, we’re not just tackling technological challenges; we’re redefining the future of CRM Automation & Gamification. ai can be integrated with and help any business reach new levels of success. Established in 2018, Smartico. 96 %. This type of gamification can be used to motivate participants in activities or tasks, while also. It makes everything much more fun, immersive, and. ai was created by a team of devoted industry experts and close friends who have over 50 years of combined experience working with top gaming software companies and. By providing personalized marketing and retention tools, we enable businesses to drive customer engagement and. ai is. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Smartico is a gamification platform that employs challenges and gaming techniques to engage players. Smartico is an innovative gamification & CRM automation platform that empowers companies to increase user engagement and retention. Game-like elements provide users with a sense of progress and accomplishment, which motivates them to continue using the app. Conclusion. Earning of the points can be done by completing missions, journey accomplishments, winning leaderboards etc. Loyalty, Gamification & CRM Automation Platform. ai – Your One-Stop Gamification/CRM Automation Solution When it comes to Gamification, Smartico. Select Bonus Templates from the left menu. Additionally, most VR hardware is still relatively. It couples gamification with an all-inclusive CRM automation system that encourages real-time interaction. – Smartico. ai can be integrated with and help any business – including the sports industry. Founded in 2018, Smartico has built industry. The platform’s challenges, badges, and leaderboards make learning engaging and fun. Additionally, our platform enhances Gamification by incorporating comprehensive omnichannel CRM Automation campaigns, enabling real-time engagement. The Payoff is a platform that uses gamification to motivate users to pay off their debts. 3 key motivational factors are included ins Smartico. ai can be integrated with and help any business. Population/Segment for this campaign –> Users with Deposit Count >5. 4. ai is a groundbreaking platform that aims to transform customer engagement and revenue growth for businesses by utilizing Gamification, Loyalty Programs, and advanced CRM automation. ai can be integrated with and help any business reach new levels of success. Created to support businesses in increasing customer engagement and augmenting revenue, Smartico provides the foundational framework for building comprehensive Loyalty Programs, as well as adding game elements to mundane processes. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Ambitious gamification-focused engagement and loyalty marketing platform Smartico. Click on +Create. The purpose of gamification is to increase engagement and motivation for a particular task, activity, or goal. Founded in 2018, Smartico. This platform offers the necessary infrastructure to create complex Loyalty Programs and gamify repetitive processes. The platform aims to boost engagement, enhance products, and elevate player motivation. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Realtime Gamification and Loyalty Suite. ai is a trusted and. Upload an image icon. Tech Evolution: Be part of a company that’s shaping the future of CRM Automation & Gamification. While many use CRM systems and gamification platforms in silo, gaming software provider Smartico is leveraging the power of both. Skip to the content Loyalty, Gamification & CRM Automation Platform Now, introducing Smartico – a leading platform revolutionizing the realm of Gamification, CRM automation, and Loyalty in numerous industries. Founded in 2018, Smartico. It can increase productivity in the workplace, encourage physical activity, boost customer retention and loyalty (especially. ai is a state-of-the-art platform that orchestrates loyalty programs and gamification of routine procedures for businesses to enhance customer engagement and revenue. Step 1: Choose the Email you want to make variations for. ai was created by a team of devoted industry experts and close friends who have over 50 years of combined experience working with top gaming software companies and operators worldwide. Smartico offers a blockchain gamification platform that can help you bring your business into the future, by attracting new customers and inspiring them to use your products. Smartico is a gamification tool that can bring many benefits to your business. 2% over the next few years, reaching a whopping $13. The uses of Gamification are practically universal and can be applied in any situation or business. ai is developing an internal, omni-channel marketing platform. When it comes to Gamification, Smartico. Additionally, our platform enhances Gamification by incorporating comprehensive omnichannel CRM Automation campaigns, enabling real-time engagement. e Roulette Landing page with welcome offer) Choose the brand this Link will be related to. ai is a leader in providing state-of-the-art Gamification and CRM automation software solutions. A few words about gamification. ai is a trusted and globally recognized leader in the field. We are looking for a B2B Account/Success Manager to create long-term, trusting relationships with our customers. Users are more likely to return to your platform if you create a fun, interactive environment. Smartico. To create a new Destination Link simply follow these steps: Go to “ Destination Links ” under Affiliate Desk tab. ai is a trusted and globally recognized leader in the field. Introducing Smartico: The Ultimate Gamification, Loyalty, and Marketing Innovation Platform – Smartico. The goal of gamification isn’t always to create in-app games for users, but rather, it’s about using techniques to make a task fun, thereby making the experience seamless and purposeful. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Gamification has become increasingly important in Ireland as it is being used to drive engagement and improve performance in a variety of sectors, including education, healthcare, and business. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. We strongly believe in tailoring customer experiences and optimizing marketing effectiveness through Gamification, real-time automation, and data. We are delighted to announce the integration of Smartico. By Smartico. Additionally, you can motivate them to perform better by offering prizes, status points, and special privileges. ai – Your One-Stop Gamification/CRM Automation Solution Regarding Gamification, Smartico. One of the key strengths of the. 2K followers. Enter Smartico: a multi-channel Realtime Gamification and Marketing Loyalty Platform. ai is a state-of-the-art platform that orchestrates loyalty programs and gamification of routine procedures for businesses to enhance customer engagement and revenue. We will work with you to develop a Gamification strategy that meets your specific needs and goals. Our gamification platform relies on advanced technologies like. Competitions. ai, a multi-channel Realtime Gamification and Marketing Loyalty Platform. Show different images in communications based on the different leagues, teams, sport types. We do this by providing the necessary infrastructure to build complex loyalty programs and gamify mundane processes. To do this, a business or organization will need a strong loyalty program and CRM to enable tailored marketing and gamification solutions that increase connection and customer value. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. It also involves the use of game design mechanisms to non-game contexts and is designed to motivate participation, boost engagement and improve customer loyalty. For example, your application can encourage and reward savings or commitment to online banking to avoid paper wastage. ai can be integrated with and help any business reach new levels of success. 70% of the world’s 2000 companies use gamified solutions in one way or another. It is designed to harmonize data privacy laws across Europe and to protect all EU citizens data privacy. With years of industry experience and a dedicated team of professionals, Smartico. ai is a state-of-the-art platform that orchestrates loyalty programs and gamification of routine procedures for businesses to enhance customer engagement and revenue. Strong verbal and written communication skills in English. Clients use Gametize to motivate target behaviours for various purposes, such as in employees training/performance management, or consumer marketing/sales advocacy. Smartico. By implementing gamification, brands can capitalize on their audience’s innate craving for enjoyment and rivalry, guiding them toward heightened engagement and conversions. ai, TheAffiliatePlatform is a comprehensive software solution that allows for multi-brand campaign creation and tracking while keeping each brand’s affiliate registrations and access separate. Developed by industry pioneers, Smartico offers an innovative solution for boosting loyalty and gamifying traditional tasks and processes for corporates. Smartico. Established in 2018, Smartico. ai is a state-of-the-art platform that orchestrates loyalty programs and gamification of routine procedures for businesses to enhance customer engagement and revenue. → In this article, we’ll delve into the essence of social media gamification and how it can be employed effectively to boost engagement on your platforms. Our gamification platform relies on advanced technologies like. Smartico. Smartico is a leading gamification software that offers businesses a range of gamification solutions. With Smartico. Smartico is a premier CRM software that ensures this! What is Smartico? Smartico. Smartico. Skip to the content. It’s a true one-stop-shop that enables igaming operators to drive customer engagement and increase revenue by providing personalised marketing and retention tools to. CRM (Customer Relationship Management) is a software solution used by iGaming businesses to manage their customer relationships with maximum efficiency. Gamification in mobile apps refers to the use of game-like elements and mechanics in non-gaming apps to enhance user engagement and motivation. Published Jul 8, 2022 + Follow. For example, your application can encourage and reward savings or commitment to online banking to avoid paper wastage. By introducing these components into their operations. To create a Bonus Template follow these simple steps: Go to Gamification tab. Gamification is a concept that involves the use of game design elements and mechanics in non-game contexts. ai is a trusted and globally recognized leader in the field. ai is a trusted and globally recognized leader in the field. Proven experience as a Reporting Specialist. Docebo. ai is thrilled to remind you all of our participation in SBC Summit in Barcelona! 📅 Date: September 20 - September 21, 2023 📍 Stand: SB918 As. The most important part is that the user feels remunerated for accomplishing another achievement. It involves using game-like elements, such as points and rewards, to motivate people to engage with the company’s mission and goals. Connect Luana Tzatcheva B2B Account an Success Manager | Project Manager. The history of gamification software for casinos can be traced back to the early 2010s when the concept of gamification started gaining traction in various industries. We recommend Smartico to any platform provider and operator. The Smartico Calendar will show you all your one-time and recurring scheduled campaigns in one place. ai, a cutting-edge platform specializing in gamification, loyalty, and marketing innovation, can be your ideal partner in this endeavor. Choose the name for your Bonus Template. In this way, you’ll create a win-win situation where everyone benefits from the experience of gamification. Bingo gamification is an innovative way of engaging your audience with rewards and incentives. (448) Hacker Rangers is the world's first completely gamified platform for security awareness training. Enter Smartico: a multi-channel Realtime Gamification and Marketing Loyalty Platform. Smartico. It also has great social elements (from gamification softwares and gamification platforms) that bring in more focus and attention,. By Smartico!Gamification is a concept that involves applying game-like elements, such as leaderboards, point systems, different levels, and badge awards, into a non-game environment. Inject intelligence into your CRM with Smartico’s. Smartico is ideal for quickly ramping up new hires and developing essential skills. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Upload an image icon. It’s time to find the best. When it comes to Gamification, Smartico. Its CRM tool combines player analytics data with machine-learning algorithms to help businesses of various industries gain a deeper understanding of people and their needs while also providing valuable data insights to ensure retention. ai is a leader in providing state-of-the-art Gamification and CRM automation software solutions. ai is a state-of-the-art platform that orchestrates loyalty programs and gamification of routine procedures for businesses to enhance customer engagement and revenue. Dive into the world of AWS & Linux, where your expertise will play a pivotal role in optimizing our infrastructure and operations. Users earn points, badges, and streaks for completing lessons and practicing regularly. We’ve built industry-leading platforms in the past and have now brought all of that. Smartico helps you gamify your company! Smartico. ai can be integrated with and help any business reach new levels of success. Drawing from over 50 years of collective experience, Smartico incorporates various game-like elements into its platform to amplify user engagement, boosting revenue for its clients. How to use best communication time feature. Take your affiliate operation to the next level and power-up player acquisition with The Affiliate Platform real-time. Request a Demo. Smartico – All You Need To Know Introducing Smartico → Smartico. ai is a trusted and globally recognized leader in the field. from the start of the integration and till now what ever Smartico promised they delivered. Smartico. Smartico is a leading gamification platform that is well-positioned for future growth. Championing personalised journeys, the team at Smartico already functions on the belief that every customer is unique. Smartico. It couples gamification with an all-inclusive CRM automation system that encourages real-time interaction. Below are some alternatives with more reviews: 1. When it comes to Gamification, Smartico. A comprehensive list of best alternatives to Smartico. They including Playtech and 888. Discover how gamification can boost engagement and profits for iGaming operators in our insightful article. Designed to be the market leader, Smartico is always ready to adapt to the ever-changing industry dynamics and is. The platform’s tools, driven by the principles of gamification and ownership, promote increased user engagement and revenue growth, presenting businesses with sustainable. How to Increase Bettors Engagement with GamificationCheck out our gamification case studies here. When it comes to Gamification, Smartico. Smartico system is designed to have an easy but clever marketing flow for your players. (13794 RATINGS) MailChimp Email Marketing Software. ai, the world’s most technically advanced, smart Gamification, Loyalty and Marketing Platform. The company is committed to innovation and is constantly developing new features and updates to its platform. Skip to the content. ai can be integrated with and help any business (including the health and. Our platform equips companies with the essential infrastructure to construct intricate Loyalty Programs and transform everyday processes into engaging experiences. How to create an Email Resource? Using Bonuses on a Journey. Smartico takes the concept of gamification beyond the mere assignment of badges and points. By providing personalized marketing and retention tools, we enable businesses to drive customer engagement and. Gamification; Match X NEW; Loyalty Wheel; Scratch & Catch; Tournaments; Gamification Map;Smartico. Smartico is a gamification platform that employs challenges and gaming techniques to engage players. This. Gamification & CRM Automation Platform. It helps companies streamline work processes, enhance support, and increase profits while ensuring a smooth and enjoyable player experience. ai is a trusted and globally recognized leader in the field. Enter Smartico: a multi-channel Realtime Gamification and Marketing Loyalty Platform. 4. In gamification, game-like elements, such as points, badges, leaderboards, challenges, levels, and rewards, are integrated into the non-game environment to create a more interactive and enjoyable experience. Smartico. js for many crucial components and we’re seeking passionate and creative Node. It may be used to define Brand Name, Brand Logo and more. Give exciting rewards. This is why it’s best to trust an expert organization like Smartico to gamify your service. When creating the flow of your campaign, and adding communication actions, under “Allowed communication hours” you will have 3 options to choose from:. Our gamification platform relies on advanced technologies like automation and artificial intelligence to captivate the attention of users and turn every business process into an engaging experience. 1mo. Co-Founder at Smartico | Gamification & Loyalty | CRM Automation | Retail Sportsbook Gamification | Experienced iGaming Executive Sofia, Sofia City, Bulgaria. ai's gamification solution: Complete Immersion: Shoppers are motivated to find new game aspects, create roleplaying experiences, and explore. ai – Your One-Stop Gamification/CRM Automation Solution When it comes to Gamification, Smartico. Gamification software smartico is the use of game-like components in non-game contexts, such as leaderboards, points, and badges. ai is a state-of-the-art platform that orchestrates loyalty programs and gamification of routine procedures for businesses to enhance customer engagement and revenue. Canvas activities include messages, decisions, updates, or a combination of these elements, dragged onto the Journey Builder canvas. Loyalty, Gamification & CRM Automation Platform. ai – Your One-Stop Gamification/CRM Automation Solution When it comes to Gamification, Smartico. Smartico. Gamification Platform Software. Smartico. Smartico. ai is a Gamification and CRM platform that enables companies to create and manage loyalty programs, as well as build Gamified processes. ai is a gamification platform that helps companies boost customer engagement, increase revenue, and drive loyalty. And as patient as you might be, you can easily get lost when reaching 50 or 100 missions without having a. Gamification software integrates game elements and mechanics into non-gaming environments, driving engagement, motivation, and loyalty. ai is a trusted and globally recognized leader in the field. To create a Bonus Template follow these simple steps: Go to Gamification tab. ai is a trusted and globally recognized leader in the field. ⇒ Smartico is a leading provider of gamification, loyalty, and marketing solutions that can help P2P lending platforms capitalize on these benefits. Smartico. ai, a leading force in CRM Automation & Gamification, is seeking a skilled Database Developer to join our dynamic team. The international Gamification market has increased by nearly 150% since 2016, with the market now standing at $11. We look forward to showing you how our platform allows you to grow your business, automate your processes and gamify whatever. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Real-time feedback helps solve the performance puzzle. Gamification software is a platform that involves the application of game elements such as freebies, points, badges, and other incentives to boost engagement. We specialize in Gamification & Loyalty Suite, enabling companies to drive customers engagement and increase revenue by providing. ai can be integrated with and help any business reach new levels of success. Gamification Platform Smartico: A Game-Changer: Smartico is a cutting-edge gamification platform that empowers organizations to design and implement captivating gamified experiences tailored to their unique goals. ai is enhancing its user engagement tools to ensure its clients’ customers will keep coming back for more. Smartico. The gamification platform chosen by the team is determined by its needs and can be as simple as a whiteboard or sticky notes or as advanced as a custom enterprise gamification app. What is Smartico? News;. Gamification's integration into retirement savings is a relatively recent phenomenon, arising as a response to the evolving landscape of personal. Leaderboards, badges, and ranks are just some of the features that Hacker Rangers offers your organization to turn the process of adopting safe habits into a. ai – Your One-Stop Gamification/CRM Automation Solution When it comes to Gamification, Smartico. Published Jul 8, 2022 + Follow. ai – Your One-Stop Gamification/CRM Automation Solution When it comes to Gamification, Smartico. Advanced Analytics: The platform gives full analytics and reporting, so organizations can track the results of their gamification efforts and make decisions. Don’t reward mindless clicking; instead, encourage behaviors that provide value to both the user and your platform. Discover how Smartico. ai. Smartico. Furthermore, it supports real. ai is a cutting-edge platform in the fields of Gamification, Loyalty Programs, and Marketing. ai is a trusted and globally recognized leader in the field. What makes us stand out? 1. ai Partner. Give exciting rewards. ai is a cutting-edge platform designed to revolutionize customer engagement and revenue growth for businesses through the power of Gamification, Loyalty Programs, and advanced CRM automation. #2. Take your affiliate operation to the next level and power-up player acquisition with The Affiliate Platform real-time Management System. Gamified. With years of industry experience and a dedicated team of professionals, Smartico. These features add a competitive aspect to the experience,. We are committed to helping our clients embrace new opportunities, maximize user engagement, and. ai is a trusted and globally recognized leader in the field. Skip to the content. We can start by creating the tags for the logo of each brand. Additionally, we enhance Gamification through our comprehensive omnichannel CRM Automation campaigns, enabling real. Smartico → All You Need To Know. 3-Step Solution for Gamification Smartico The platform enables all the enhanced functionality for the players in order to make them attain a better quality of gamification, as it targets to make the better experience of gaming available for the players. Smartico. 3. Its CRM tool combines player analytics data with machine-learning algorithms to help sports betting and iGaming businesses have a deeper understanding of players and their needs while also providing valuable data insights to. When it comes to Gamification, Smartico. Gamification is being effectively applied in popular platforms like Instagram, Netflix, Money. To make your project management more agile and effective, consider using a state-of-the-art software solution like Smartico. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Gamification platforms can collect data on individual behaviors and preferences, providing valuable insights for future sustainability initiatives. core_wallet_currency}} is a Smartico core tag (like First Name tag) which refers to the currency code of the engaged user. Smartico. Discover how gamification revolutionizes market research, boosting engagement & insights for companies. Smartico serves as an example of how gamification can be innovatively utilized to boost customer engagement. What is Smartico? Smartico is a Gamification, Loyalty, and Marketing Platform. The key to a successful outbound marketing strategy is to identify and understand what drives essential player. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. Smartico. The Affiliate Platform Take your affiliate operation to the next level and power-up player acquisition with The Affiliate Platform real-time Management System. Its CRM tool combines player analytics data with machine-learning algorithms to help businesses of various industries gain a deeper understanding of people and their needs while also providing valuable data insights to ensure retention. Smartico. Smartico. ai is a trusted and globally recognized leader in the field. Duolingo is a language learning app and it is a great example of how to use Gamification in education. Gamification is the process of applying game elements to non-gaming situations to engage and motivate users better. Smartico. from the start of the integration and till now what ever Smartico promised they delivered. Gamification, Loyalty and Marketing Platform Budapest. Gamification transforms your employees' learning process. Thanks to gamification, Smartico makes your casino better, more secure and focused on success. At Smartico. Technolog Silicon. Skip to the content Loyalty, Gamification & CRM Automation PlatformSmartico. Trader will collect points and climb up the Levels (changing Trading Group). And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico. js Engineers to. Benefits Of Gamification Platform Smartico . ai – Your One-Stop Gamification/CRM Automation Solution. In the educational sector, gamification is being used to make learning more interactive and engaging, thereby improving student motivation and.